Southern States exceeds expectations with $250,000 gift to 4-H
|
Wednesday, December 03, 2008
Through the efforts of its customers, retail employees, dealer network, suppliers, and its Agway subsidiary, Southern States today proudly announces it has raised $250,000 for the National 4-H Council through its 2008 Clovers All Over Program.
The Clovers All Over program, which Southern States adopted in 2007, celebrates National 4-H week, Green paper clovers, they symbol of 4-H, adorned Southern States retail locations from October 5-19, and with a minimum $1 donation, customers displayed their name on a clover in support of their local 4-H group.
After donating $6,000 in 2007, Southern States set an initial goal of $50,000 in 2008. Employee competitions and emphasis from corporate leaders led to a total that far exceeded expectations.
“Our customers, vendors and employees embraced the effort to support the 6.5 million 4-H youth members,” said Richard Schneider, marketing manager for Southern States. “We knew our customers were true believers in 4-H, but never in our wildest dreams did we realize how broad and strong the support really was for 4-H, but never in our wildest did we realize how broad and strong the support really was for 4-H until we totaled the contributions.”
Employees from Southern States’ top contributing retail locations today presented a $250,000 check to the National 4-H Council, which will distribute 50 percent of the funds to local 4-H organizations.
About Southern States
Founded in 1923, Southern States is one of the nation’s largest farmer-owned cooperatives with more than $300,000 farmer-owners. Headquartered in Richmond, Va., Southern States supplies farmers, homeowners, and horse and pet owners through 1,200 affiliated stores in 23 states.
About 4-H
4-H is a community of 6 million young people across America leading leadership, citizenship and life skills. National 4-H Council is the national, private sector, non-profit partner of the 4-H partner of the 40H Youth Development Program and its parent, the Cooperative Extension System of the United States Department of Agriculture. Learn more about 4-H at www.4-H.org.
|
